Woodlawn Associates

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Woodlawn Associates has extensive experience in energy.  Some of our experience includes:

Solar

  • Conducted analysis of U.S. solar industry for an international renewable energy company.  Gathered primary and secondary research on market size, growth, pricing, and competitive environment.
  • Advised top-five U.S. utility about its investments in solar energy. Built detailed financial models. Led acquisition screen. Conducted acquisition due diligence.
  • Helped a large commercial solar developer create a novel project finance solution that doubled its addressable market, based on extensive conversations with customers, partners, and investors.
  • Led product definition, business development, and financial modeling for a leading Property Assessed Clean Energy (“PACE”) administrator contemplating a novel financial product.
  • Developed partnership flip and inverted lease financial models used by solar developers, finance companies, private equity firms, and utilities to calculate returns for U.S. solar projects.
  • Undertook competitive analysis and dealer research for major provider of residential leases and advised on go-to-market strategy.
  • Helped one of the largest downstream players in the U.S. residential solar industry develop methodology for calculating customer acquisition cost.
  • Coordinated several acclaimed multi-client benchmarking studies that helped residential solar companies understand and manage customer acquisition and installation cost.
  • Helped several residential solar companies reduce installation cost through process optimization.

Energy Storage and Fuel Cells

  • Helped a leading energy storage company complete $50M debt project financing—the first such financing for energy storage assets.  Evaluated and finalized legal structure, developed financial models, negotiated with investor, and project managed deal through closing.
  • Developed energy dispatch model for solar plus storage offering.  Calculated the unlevered IRR for four different markets.  Developed an algorithm to optimize dispatch and maximize the IRR.
  • Led the financial portions of merger negotiations with a publicly traded competitor of an energy technology company.  Provided negotiation support to the company’s CEO.
  • Developed detailed financial models with leading battery controls provider to model commercial energy storage, storage plus solar, and storage with stacked services.
  • Led scenario planning for fuel cell company and helped make strategic plan more robust to possible industry outcomes.
  • Identified and evaluated likely alliance partners for an American energy technology company.  Successfully formed partnership with a leading Japanese partner.

Wind

  • Counseled global wind farm developer on implications of choosing emerging wind turbine vendor over established blue chip alternatives.  Examined implications on financing availability, cost, and capital structure.
  • Advised wind turbine manufacturers on appropriate level of vertical integration, how to reduce fixed and working capital requirements, and perception by top wind farm developers in the U.S.

Other Energy

  • Helped private equity firm develop bid price for acquisition of more than 50 energy, power, and infrastructure assets.

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